PERSONAL BRANDING FOR CAREER SUCCESS:
The 5 R’s to Maximising Your Most Important Asset – YOU!

Date: Friday March 30th, 2012

Duration: One hour session in total. With a 45-minute presentation by the speaker followed by a 15-minute Q&A session

	12:00pm 9:30am 11:00am 3:00pm 5:00pm		(SG/MY/CN/HK) India Indonesia/Thailand Australia New Zealand

About the Webinar

Up to now have you been able to let the quality of your work speak for itself?

Do you really feel that is enough going forward in managing your career?

How do you stand out in a world where many people have similar credentials and experience?

The world of work is changing as fast as the technology driving it and to keep up we now have to develop a whole new approach to managing our careers.

Personal branding allows us to differentiate ourselves by authentically aligning more with who we are with what we do, working on projects and seeking out opportunities that feel right because the objectives and goals are more in line with the direction we want to go.

In today’s world of work the new reality is that:

• There is no such thing as a job for life.  It’s up to you to manage your career.
• The candidate pool is now global NOT regional or local.  A greater choice means you have to present differently beyond the skills required.
• People are bombarded with so many messages it is hard to stand out and be noticed.
• Executives and professionals need to be able to stand out and differentiate their body of work from others.
• The traditional way to find a job has changed.  You need to be more tactical with your message and communicating it.
• Time is always a factor so it is best to be working on or seeking opportunities that are aligned with ones chosen direction.

The good news is that you already have a personal brand – everyone does. The key is trying to understand exactly what that brand is and then how to clearly communicate it to the people that count. The people making the decisions about your career.

This is why we are offering a FREE webinar to help you start to proactively manage your brand, using many of the strategies and actions that the speaker has used with clients in a variety of industries and vocations.

During this 60 minute webinar you will discover:

• Where personal branding came from and why it is now such a hot career management topic.
• A unique, 5-setp process for establishing a firm brand foundation.
• The downside of not doing anything or worse, the negative impact of off brand actions.
• How critical building an online brand is today.
• What your Unique Promise of Value means.
• Why you need to differentiate yourself from your competitors NOW.
• The one critical exercise you must do before any other step in defining your personal brand.

Participants of this special webinar will then be able to:

• Raise awareness of the importance of branding one-self as part of your professional offering.
• Immediately take action on building positive perceptions of you internally.
• Understand what actions can be taken to increase ones visibility and credibility with prospective employers.
• Use the 5 R’s of a strong personal brand to be more successful in your career.
• Specific personal brand actions that will help you stand out and still be you.
• How to measure your online profile and its relevance and actual steps to raise that online profile effectively.
• Gain insight into creating two unique career marketing documents as alternatives to your resume/CV.

All of this great content is delivered to you FREE from the comfort of your desk space or home office!

To secure your place, complete your details in the box below and we’ll email you all the details shortly.

 

About Paul Copcutt

Paul Copcutt is The Personal Brand Architect who is fiercely committed to helping Fortune 500 type professionals, executives and the teams they lead to take control and build their careers and businesses by design not chance.

He speaks, writes, coaches and consults on the subject of personal branding with corporations, organizations, conferences and individuals across the globe. What sets him apart from others is he does not rely on celebrity examples or impersonal theory but real client stories and practical application, having used this proven method to manage a corporate career that started in banking and ended in biotech – two subjects he failed in school!

Paul has been described by Forbes magazine as one the leading personal brand experts globally. His perspectives and clients have been featured in Money, Elle, Reuters and The Wall Street Journal as well as most major Canadian press including The Globe & Mail – Canada’s National newspaper.

For more information visit

www.PaulCopcutt.com or www.Facebook.com/personalbrand

About Kelly Services

Kelly Services, Inc. (NASDAQ: KELYA, KELYB) is a leader in providing workforce solutions. Kelly® offers a comprehensive array of outsourcing and consulting services as well as world-class staffing on a temporary, temporary-to-hire and direct-hire basis. Serving clients around the globe, Kelly provides employment to more than 530,000 employees annually. Revenue in 2010 was $5 billion.